Wednesday, October 13, 2004
First ever interactive urinal communicator
You have to read this, to believe it.
"Target marketing" takes on a whole new meaning in the first-ever viral marketing use of an interactive urinal communicator in America. The deodorizing urinal drain filter cover -- featuring a waterproof anti-glare lenticular viewing display -- has a pre-recorded greeting by a woman that commands, "Don't miss OUTLAWS on CMT. You seem to miss everything else!" The CMT OUTLAWS 'Wizmark' has flashing lights and is motion-activated: step up to the urinal and the unit starts flashing, talking and alternating pictures.
To help create buzz for its new landmark television event, CMT OUTLAWS concert and countdown specials premiering Friday, Oct. 29, CMT will target men at bathroom urinals in bars, concert venues, colleges and radio stations with the --
Wizmark(R) -- the world's first and only device of its kind. The deodorizing urinal drain filter cover - featuring a waterproof anti-glarelenticular viewing display, pre-recorded audio and flashing lights -- ismotion-activated: step up to the urinal and the unit starts flashing, talkingand alternating pictures. The units are designed to last more than 10,000 flushes.
"We're always looking for innovative ways of reaching viewers, in this case the male audience," says James Hitchcock, Vice President, Creative andMarketing, CMT."The new interactive urinal communicator from Wizmark enablesCMT to target a very captive and vulnerable audience with our humorous pre-recorded message -- recorded by a woman -- that commands, 'Don't miss OUTLAWS on CMT. You seem to miss everything else!'"