Thursday, October 07, 2004
Putting the "fun" back in funeral
New advertising campaign seeing success in Denver...Why not celebrate life?
Most people aren't thinking about their final resting place when they're driving to work or picking the kids up at school.
But a new advertising campaign launched by Denver's Fairmount Cemetery & Mortuary aims to bring the dark topic to light and bring some new customers through the historic cemetery's gates.
Fairmount, a nonprofit, has launched a billboard and print campaign featuring black-and-white photographs of smiling people accompanied by epitaphs such as "Walked on all seven continents" and "Put six kids through college."
The tagline: "Celebrating lives well lived."