Saturday, February 05, 2005
Faith-Based Marketing
Two beggars were sitting side by side on a street in Mexico City. One had a cross in front of him; the other, the Star of David.

Many people went by and looked at both beggars, but only put money into the hat of the beggar sitting behind the cross.

A passing priest stopped to observe as throngs of people gave money to the beggar behind the cross, but none to the beggar behind the Star of David.

Finally the priest approached the beggar behind the Star of David and said:
"My poor fellow, don't you understand? This is a Catholic country. People aren't going to give you money if you sit there with a Star of David in front of you, especially when you're sitting right beside a beggar who has a cross.

In fact, they might just give to him out of spite."
The beggar behind the Star of David turned to the beggar with the cross and says,
"Moishe, look who's here to teach the Levine Brothers about marketing!"
[Thanks to Lonesome Cowboy Burt]

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